Is Starbucks a fast food franchise or does it work differently? Are Starbucks Franchise Price high or low? Let's know:
1 - Licensing has been the main mode of entry that Starbucks uses, which means that the company has a lot of control over its operations.
2 - This model provides quality and standardized service delivery in all the stores present.
3 - Licensing opportunities are geographically bounded, they are focused on the international markets.
To better understand this issue let us compare the advantages and disadvantages of investing in Starbucks as one of the branches of the coffee shop business as opposed to typical franchise businesses. Would you choose this route?
