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If you're a writer becoming an author by self-publishing a book, it's crucial to understand all the market channels in which you can sell. If you can, consider finding a book fulfillment company to help you get into more retail channels, but first, learn more about them. Large online booksellers have been the classic place to sell books in quantity for the past 20 years. They dominate the industry and give opportunities to independent authors. However, other ample sales opportunities in brick-and-mortar stores are worth investigating and understanding. Their buyers likely deal with book distributors that can help you.
Big box stores, including warehouse clubs, are significant booksellers, even though they might not come to mind. They tend to specialize in limited genres, which might not be suitable for every book, but it's an opportunity if yours fits their categories. Being discovered by your target readers is vital, and the traffic in big-box store aisles helps you get noticed. If you asked most first-time authors about volume book sales opportunities, you might not get answers about chain retailers other than bookstores. Familiarizing yourself with the opportunities and where they exist can make you more successful and profitable.
Local independent bookstores are near and dear to many people who write books. While they may not be the retail channel that makes you rich, they can help start a buzz. Prominent local bookstores and excellent spots to hold launch events and presentations are often covered in the media. You can hold an event at a chain bookseller's store, but it may not have the same cache as a long-established independent with an established following. Part of sales involves promotion, and getting into the media with news of your event helps. Partnering with the store and combining your lists is an excellent plan.
If profits are on your mind, are you set up to sell books directly from your website? It's the most lucrative selling method because you aren't splitting the profits with anyone. You'll need to set up a secure eCommerce capability, which requires planning and investment. But if your sales volume is significant, you can be a profitable author selling your work directly. A website, regardless of whether it directly sells books, is essential today. People who hear about you or your book will check, and they need to find something to spark a book sale. Launch your site before your book is released.
There’s a lot of good news for self-publishers today, centered on people’s acceptance of their books. It boils down to quality, and when you select the correct print fulfillment partner and produce quality text, the doors are open for your success. It’s a far cry from the days when nearly all independently published books faced long odds for success. Much of it is the democratization ushered in by the internet. People today are much more prone to be interested in a book’s content value than its publisher’s imprint. Some traditional doors are open only to some books, but it’s no longer the rule.
When you publish your own work, start by considering all the services publishing houses provide. They include editing, cover art (and design), printing, and marketing. Your book needs all of those to be competitive, and it falls on you to make the arrangements. Professional editing is especially important because you need smooth reading and error-free text. If people reading your book come upon a typo or unclear passage, it can sour their opinions of your work. When your text flows smoothly and is perfectly edited, it makes a much stronger impression – your book appears more professional.
Did you know eight of ten books are still read in physical copy form? It’s an eye-opener for many first-time authors. There is still every reason to produce eBooks and audiobooks, but doing the best job with the physical copies matters most. Printers who can give you all the options needed to compete against the big guys are assets. Thanks to digital printing, short runs can still be cost-effective, although nothing compared to offset printing larger quantities. It brings down the cost per copy and nicely enhances your profit margin. People will appreciate better quality printed books.
Given your focus on writing as the author, you’re probably very focused on your book’s title. If it’s nonfiction, remember a descriptive subtitle. But the cover design works hand in hand with the title and needs to be equally well considered. Subtitles are extremely important for nonfiction books because they clearly explain the value of the information inside. You’ll see better results at retail and with the media when you have a well-written subtitle. Everything you do to make your book more professionally produced and competitive will pay off in the long run. You have great self-publishing opportunities.
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