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About 9, 14, 00, 000 results showed up when I searched for a
black leather jacket on google. In the age of the internet, sharing your
selling space online with others can be overwhelming. It is a race to be the
first in line in a world where consumers have hundreds of options to choose
from. That's where online marketing comes in and makes a difference. The idea
is simple, more visits to your website increase the chance of converting
potential leads to sales.
If you are trying to increase the traffic on your site, you
may have come across these terms, SEO and PPC. This article will help you
understand the basic differences between the two, for you to determine which
approach fits your business best.
SEO stands for 'search engine optimization', in simple
words, increasing your website's visibility in order to get more visits from
potential customers through natural or organic searches. This could be done in
a lot of ways, for example: improving keyword, cluster and voice searchability
or bettering website content, speed and interface etc. Whereas, PPC (Pay Per
Click) is a service where a fee is charged by the Search engine providers
(Google, Bing, etc), whenever anyone clicks on the ad that takes them to your
website.
Since my objective is to create a basic understanding, I
have divided my points into 3 major factors, cost, time and effort, and hope it
will help you choose the right way to marketize your business.
Cost - In any business, the money will always be one of the
most important factors that affect almost every decision you take. In the SEO
model, traffic is generated through clicks on organic or natural searches,
which are free. So, if SEO is done the right way it can bring your business in
front of target consumers without any expenditure. However, in the PPC model,
every click comes with a cost. Which means you need to optimize your ad
searches in a way that unwanted traffic is minimised and traffic of potential
leads to your website is maximised.
Time - You need to choose between quantity and quality. If
your goal is to increase traffic as fast as possible, then PPC may be a better
option. With the SEO approach traffic is more relevant than PPC, however, you
need to be really patient for it to give you the desired traffic volume for the
business. SEO is reliable, but, a long-term process. It takes time for you to
optimize your website and make your way to the top.
Effort - SEO is an ongoing process and you would need an
expert digital agency or a specialized team to constantly track and manage
change for consistency in the flow of traffic. However, in a PPC campaign, you
can rely on ads to give you continuous traffic with less intervention. PPC
gives you an advantage over SEO, as organic search results come after the ads.
In conclusion with the above information, I think we now
understand that there is no simple answer when we talk about the topic, SEO
Services VS PPC Services. One should consider all factors involved when
deciding which approach is better for your business growth. Which mode of
marketing would you choose to go with SEO or PPC or both?