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It was later discovered that EA had a mistake and released this game, flooding the market with an enormous supply of FUT 23 Coins the game, and saw the prices fall rapidly Some players lost up to 100,000 FUT coins in value, which is around PS200 when bought from a third party.
EA has yet to provide a response regarding the mistake. However, the damage on the market is long-lasting. The majority, if not all players have lost value, and although the market has recovered somewhat following the removal of the pack as well as the following shortage for FUT Hero items, the loss of coins can't be reversed.
The players who were able to purchase the pack could be in the luckiest of circumstances, however because the pack was advertised as not tradeable (meaning the item can't be traded to transfer markets) There have been instances where EA has sold a pack that had the wrong description, they typically compensate those who purchased the pack, meaning some gamers could get 2 FUT Hero cards in exchange for as little as the 25,000 coins.
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A glitch in one of FIFA 23's"Hero Packs" has turned out to be quite costly when a tradeable FIFA Ultimate Team Hero object was put on the game's virtual transfer marketplace at a heavily reduced rate. It was a mess as players tried to sell their belongings since their value plunged, seeking to make up for losses since the market was overwhelmed.
FUT Hero items are extremely rare and therefore valuable. Each item is associated with a athlete who's made a major contribution to their club , or is a favorite of fans for reasons of a different kind. A Hero item is available for many millions FUT coins per piece in the market for virtual transfers or is available by purchasing packs. There is a slim chance of receiving one.
So when EA mistakenly released a pack which contained a tradeable Hero item at a low price of 250 FUT coins The market was hit with an inflow of cheap Heroes, causing it to fall, and erase any value associated with the more rare items. People who held on to rare Heroes started selling them after they witnessed prices drop and putting fuel on the flames. It's understandable because the rarity of Hero items are worth hundreds of cheapest FIFA 23 Coins dollars for those who sell them through third-party platforms.
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