You hear about it constantly, you observe it. You NBA 2K23 MT saw that Serge Ibaka thing last week in which he was able to get 35 million plays on Spotify. It's like living in a sense. The responsibility of 2K in that is to just try to be as authentic as it is and to push the boundaries of what is considered culture. If we can incorporate any aspect into that, I think this is something that will excite us.I must ask this. Many fans asked why 2K23 didn't have a joint edition of LeBron and MJ to create the legendary edition? Did you guys consider LeBron?
I'm sure 23 jumps into the heads of everyone else, but I'm convinced that putting Jordan on a cover was much more of an announcement about the best of all time right, and we believed that this was the most amazing 2K in history, and so we were making a statement by putting Jordan on the cover. It's the year that brought amazingness, and we thought that Jordan was the choice. We've obviously collaborated with LeBron in the past on covers and we'll keep doing so. LeBron is an excellent partner for us, but I'm not saying this was never Jordan for us.
I'm sure fans want Kobe as 2K24. Is there a chance for that?Who knows? We're so excited for 2K23 at the moment. Twenty-four seems like a long way off however, we're having those conversations early, and we'll just have to see.At when will you guys begin to consider how to prepare for the next one? In my opinion, it's unlikely that we ever move on. Naturally, the game is in its life cycle for a couple of years. We just put out 2K22 content a week or two years ago.
The basketball arena will be 24/7 365 days a week and, with our game it's gonna be the authentic basketball. The game must be the same. You're asking me how do we begin thinking about marketing strategies for covers, and everything else I'm thinking it's a constant conversation like we've had about 2K24 as well as 2K25. Maybe this is how I could answer a question that I'm sure will pop up, which is the Devin Booker cover right and how can we access Devin?
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