In semi-related news, EA also announced a new promotion for Madden NFL 23's Ultimate Team mode. Everyone who runs five miles or more and logs the run with an app like the Nike Run Club app between February 7 and 14 will receive an achievement badge and Mut 23 coins an enhanced speed version for Aaron Donald in the video game.
The actual Super Bowl LVI takes place this Sunday, February 13, on NBC. Dwayne "The rock" Johnson is showing up during the pre-game festivities, and we're looking forward to a number of advertisements as well.
The day before this Super Bowl on Sunday, NFL Super Bowl, Nike and Madden are collaborating for the purpose of encouraging players to get active by offering an exclusive player on Ultimate Team.
Between now and February 14, athletes who have completed five miles using the Nike Run Club app will be given the opportunity to wreak havoc during Madden 23 with an upgraded version of Aaron Donald. The player item of The Los Angeles Rams' defensive force is a 7 speed upgrade, and users will also earn an achievement badge in the Nike Run Club app upon successful completion.
"I love watching kids go out and live active and healthy lifestyles," Donald said in a press release. "As an elite athlete I believe it's crucial to teach healthy habits to the children of our generation. I model these behaviors in my children, just as they were instilled in me. I partnered along with Nike and EA Sports to unlock the future of sports and encourage the future generation of athletes to explore and participate in buy madden nfl 23 coins a meaningful way."
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