Twitch chat functions on Twitch broadcasts from Weiweismart's blog

It's also not uncommon to find advertisements in 2k22 mt the game. "It's common to go to basketball and see courtside signage and brands integrated into the experience like this, it would be quite odd not to observe that." As Donohue points out, that allows partners "to be a part the virtual experience."

With an enthusiastic fan base the NBA 2K League has established itself as a viable and successful product. But Donohue asserts "we think we're only scratching the surface." He also points out the 1.9 billion fans of the NBA on social media, as a massive pool of potential.

There's the matter about whether NBA 2K can operate as an opportunity to attract new fans in basketball generally which is something Washington Wizards owner and media mogul Ted Leonsis has theorized. Donohue is a perfect example of this, and it's not far from home. My son was playing 2K when he suddenly came to me. He began to quote from the Warriors roster, Steph Curry, and I was like, "How is it possible that he's up till 10 pm in the evening to see these games? He's only seven years old!" In 2K, he's learning about the game and who's good by their ratings in 2K."

Donohue believes this demonstrates the "transformation" in how young people consume media and how this is evolving. The NBA is still learning about the new fans and what they're searching for. "The main difference with the world of esports that I've observed compared to traditional sports is the voice of fans, the voice of the fan" Donohue says.

Twitch chat functions on Twitch broadcasts are one instance of this. "The Twitch chat is constantly going and we're monitoring that definitely to keep in touch with our viewers, but it's also an effective tool for getting feedback right away, and then we're making adjustments on our shows... we're discussing "hey the fans want this camera angle, and they would like this behind-the-scenes content." And when we make those adjustments and we give fans credit for it and they love the change." This is the Donohue's assertion that it's "almost becoming a requirement of the cheap mt nba 2k22 younger consumer, the expectation is that you're actively listening."