Even less popular sports games like EA's NHL franchise from Sunxuemei's blog

Electronics Has FIFA Coins a strategy to Attain 500 Million Players.Electronic Arts is having a record year, and direction is already forecasting more expansion in fiscal 2022. Looking farther out, the company believes it can more than double its players and viewers to 500 million within the next five years, and that's just within EA Sports.The program is bold but seems to be within reach according to existing trends in sport video games, in addition to EA's strategy to start several new offerings across different sports.

EA Sports fans need more.The company reported it'd 230 million gamers and viewers around its EA Sports titles at the past calendar year. Viewership is increasingly important, because the interest in esports contests is generating more vulnerability for the EA Sports brand.

"More and more people, especially younger Gen Z players, are now defining their sports fandom throughout the games that they play like FIFA, Madden, NHL, and UFC," CEO Andrew Wilson explained throughout the financial third-quarter conference telephone. The pandemic hastened the expansion that was happening at EA Sports. FIFA Ultimate Team establish a record with six million each day active gamers in December, and Madden reached its greatest player count at the history of this franchise, which goes into the early 1990s.

Even less popular sports games like EA's NHL franchise saw growth last quarter with engagement from the match up 13%. "Our fans are now telling us that they need more of that which EA Sports can provide," Wilson said. "They're playing our games than ever before. They are spending more time together with our content. And they are connecting with each other, the players, and teams and sports they love through our adventures. "To capitalize on the growing interest in sports gambling, EA is planning an aggressive growth using its EA Sports buy FIFA Mobile Coins lineup starting with its largest and most popular sport, FIFA.