The pending deals to acquire Glu Mobile and Codemasters from Sunxuemei's blog

It just recently announced FIFA Mobile Coins a new license extension with the Union of European Football Associations (UEFA), that's the governing body of European soccer. As part of this arrangement, EA will launch multiple cellular offerings inside the FIFA franchise, such as a free-to-play PC variation. The business believes these games can reach 80 million players in over 15 nations.

The pending deals to acquire Glu Mobile and Codemasters (LSE:CDM) will help EA in this broad expansion strategy across EA Sports. Glu Mobile will help expand EA Sports franchises on mobile, given the achievement Glu Sports has experienced its Harness Sports Baseball franchise. And now EA believes Codemasters, which owns high racing games like F1, DiRT, and Project Cars, will enable EA Sports to innovate and expand its global audience for racing entertainment.

Wilson said on the current earnings call this is simply the beginning. EA is relaunching its college football business, which is presently under development. There's also an expansion in another sport, which Wilson wouldn't name, starting next financial year.

What is the fiscal opportunity?EA estimates that the worldwide market for sport video games is around $11 billion $7 billion on the console and PC, while the market for cellular is $4.3 billion. For perspective, EA's total bookings are expected to reach $6.1 billion in fiscal 2021 (which ends in March), meaning the opportunity to Cheap FIFA Coins obtain more market share in sport is a significant development opportunity.