User blogs

New developments in machine learning and algorithms have made advertisements more personalised than ever. Gone are the days of newspaper and radio advertisements. Google has enabled businesses and brands with the technology to target audiences that are specifically looking for their product. Our experts at 88gravity, a leading Google Ads agency, shed their insight on this enticing new feature.   How has Google changed the Search Platform? The feature, Discover, was introduced by Google to provide a new way of sear... more