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Tag search results for: "distribution strategy in supply chain management"
Shopping cart abandonment is an ever-growing problem for e-commerce businesses. According to The Omnichannel reports, as much as 94% of consumers abandoned their shopping carts since June 2020. What this means is that more and more people are window shopping on e-commerce sites. But why do people spend so much time curating wishlists, adding products to the cart and abandoning them last moment? And how do e-commerce giants like Amazon prevent shopping cart abandonment rates? Well, the answer lies in overpromising and overdelivering. ... more
