The hardcore player has always been our greatest advocate from jack's blog

Well, there's a distinct difference between budget and value. Value refers to how much you're getting in return for Madden 23 Coins your budget. Budgeting is all about price. If you've seen any of the games we played at E3 or was included in the previews or reviews I believe they have the answer to a lot of the question. The answer is there's nothing in the game that suggests we're prepared to provide or promise to give less than what we've always tried to achieve. The goal is not to provide less quality in exchange for less. It's about providing the highest quality game for the best cost.

How do you overcome the first $19.99 glitch?

The greatest aspect of this business is that you have a committed fans. What you hear from friends, the things you find on the internet, or what you read on forums will all support the idea. The most beneficial thing that could be expected for us is the product to be released in the market. Anyone thinking $19.99 is a bargain ...[that was thought is going to be debunked as soon as it's released, perhaps before it is on the shelves.

What effect does lower pricing have on the production of games?

There's no impact on our R&D budget. This isn't about reducing costs to meet the lower cost. It's about investing a lot of money in what we believe to be an excellent game, putting it in more hands of people, and thereby increasing the market's size. From a financial perspective this isn't about reducing costs or controlling your bottom line by cutting costs. It's a long-term plan. I don't think anyone's considering this as a 2K5 strategy. This is an ongoing commitment from us.

Do you have any concerns about offending the sports enthusiast who is a true fan?

The hardcore player has always been our greatest advocate. They are incredibly knowledgeable and appreciate the game we offer. If you take a look at the forums right now and the excitement has been going on Mut Coins Madden 23 this is not our concern because the players realize that a great price is still likely to result in the most enjoyable game.