If the fakes gave the wearers a plus to cunning. from CCosgames's blog

Almost any apparel carrying a few kind of importance seems to have this effect, tailored to the article as a symbol.  Cosplay Costume   In one study, humans wearing counterfeit sunglasses have been much more likely lie and cheat than the ones wearing proper brands, as if the fakes gave the wearers a plus to cunning. 

+"If the object has been imbued with a few meaning, we choose it up, we activate it. We wear it, and we get it on us," says Abraham Rutchick, a psychologist at California State University Northridge.  Spiderman Costume